Your ammonite probably is...
Echioceras
Echioceras had an evolute shell, which probably made it a slow swimmer. It had thick, straight radial ribs that terminated at the ventral keel. This Lower Jurassic ammonite has been found worldwide.
Image by Hectonichus, licensed under CC BY-SA 3.0 Unported and GFDL, Image by Hectonichus, licensed under CC BY-SA 3.0 Unported and GFDL, https://commons.wikimedia.org/wiki/File:Echioceratidae_-_Echioceras_raricostatum.JPG